Unlock the full potential of your digital ecosystem
In an increasingly competitive sports media landscape, how can rights holders and content owners use OTT, user insights and sports data to fully leverage and monetise their digital ecosystem?
Download the first in a series of Sportradar white papers for comment and analysis from some of the sporting world’s most prominent figures and organisations.
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“One trend we believe in more than any other is the integration of data within OTT, as an increasingly efficient way of gathering fan insights and driving user engagement in order to unlock the full commercial potential.”
Felix Blank | Director Digital Platforms, Sportradar
What you will find inside
- The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.
- The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.
- How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.
Get insight from respected sports industry brands