Supercharge your OTT solution with the power of data.

With more than 15 years’ experience as a sports OTT provider, our team of passionate and dedicated specialists understand the flexibility live sport requires and offer bespoke, data-driven OTT solutions for rights holders.

As pioneers in combining the power of live sports data and video, as well as analyzing fan behavior, we are able to offer personalized, targeted content to engage audiences and grow awareness around any sport or product.

With our market data and industry expertise, Sportradar is uniquely positioned to provide custom monetization solutions to rights holders through a combination of advertising, subscription, retail, and sponsorship.

"Through our streaming and digital media offering, Sportradar helps us in growing our fanbase, deliver engagement and insights and ultimately enhance the largest annual international team competition in sport."
Carsten Cramer
CMO, Borussia Dortmund
"The best fans deserve the best. We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination"
David Haggerty
ITF President
"We have recognized the huge importance of providing high quality, accurate data from the EHF’s competitions and are very satisfied with our long-term cooperation with Sportradar."
David Szlezak
Managing Director of EHF Marketing GmbH
"We look forward to creating new ways of engagement with this OTT product and Sportradar is a great partner for us in realising our ambitions."
Tanja Sourek
Co-Head of A1now TV Creation/Marketing & Sales

Check out our latest white paper

In an increasingly competitive sports media landscape, how can rights holders and content owners use OTT, user insights and sports data to fully leverage and monetise their digital ecosystem ?

INNOVATIVE
Data-driven approach
Sport is driven by the relationship it creates with fans. We simplify that relationship-building process by combining top-quality video with innovative data products, ensuring a unique OTT experience for fans and platform owners.
TRUSTED
15+ years experience
Sportradar OTT provides a scalable infrastructure based on an extensive and longstanding experience in the industry. Every year, we stream over 50,000 live sports events globally, delivering more than 50,000,000 video sessions a month to upwards of 100 partners all over the world.
FLEXIBLE
Fully customizable
Sportradar’s futureproof OTT solution is enabled by constant product development, effortless integration of various product extensions, an industry-leading time to market and a variety of commercial business models.
PASSIONATE
Dedicated to sport
Sport is part of the fabric of our organisation. Our UX-focused approach offers customised designs as well as a range of templates and provides easy integration alongside production, data, integrity and editorial services.

The Latest Sportradar OTT News​

  • 05
  • Nov

The revolution will not be televised: How Onefootball and Sportradar are changing OTT

By Felix Blank – Director, Digital Platforms, International Few industries have been altered quite so drastically by the age of online as the sports media business. The growth of social, on-demand content and increased consumer choice has meant broadcasters and publishers can no longer dictate to audiences what will be shown. In fact, through viewing… View Article

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  • 01
  • Nov

Sportradar announces OTT partnership with Max Muay Thai

Sportradar, the leading global provider of sports data intelligence, today announced an OTT partnership with Max World Sport Ptd. Ltd. the company behind Thailand’s largest Muay Thai promotion, Max Muay Thai – the multi-year deal will see Sportradar OTT power the live and on-demand broadcast of the promotion’s fights seven days a week. Multi-tier subscription packages… View Article

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  • 24
  • Oct

Sportel Monaco: Sportradar’s Steve Byrd on the Sports Gambling/Sports Broadcasting Paradigm

At Sportel in Monaco this week, Sportradar’s Head of Global Strategic Partnerships Steve Byrd discussed the current state of sports gambling as it relates to sports broadcasting with SVG’s Ken Kerschbaumer. This interview is featured on SVG. By Ken Kerschbaumer, Editorial Director Tuesday, October 22, 2019 – 10:36 am In general, what is the interest… View Article

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  • 26
  • Sep

Onefootball teams up with Sportradar OTT to drive expansion into live and on-demand streaming

Onefootball, the world’s leading football media platform, has partnered with Sportradar, global provider of sports data intelligence, for the delivery of their OTT offering, bringing Onefootball customers the best live and on-demand sports video programming from across the world. Having begun showcasing premium football rights via a pay-per-view model through its own app in April… View Article

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  • 26
  • Aug

Sportradar launches Monetisation of OTT and Data white paper

Data-driven digital approach increases fan engagement and optimises revenue streams Sportradar, the leading provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem. With the rise of video and the… View Article

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  • 23
  • Aug

SVG: Sports OTT Forum: How Digital Entities Create and Cultivate a Sports-Betting Plan

This article is featured on SVG Europe By Kristian Hernandez, Associate Editor Monday, August 19, 2019 – 8:00 am In 2019, we live in a time marked by seismic changes in legalized sports betting. After multiple states began permitting the practice and with others poised to allow it, professional leagues have broadened ties with their data providers,… View Article

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  • 09
  • Jul

Sportradar, PlaySight and Belgian EuroMillions Basketball League Bring Automated Production and AI Technology to the Court

PlaySight, a global sports technology platform, is excited today to announce a new partnership with Sportradar, the leading provider of sports data intelligence, and the EuroMillions Basketball League (EMBL), the professional men’s basketball competition in Belgium.  All EMBL games and associated content will now be produced and distributed via PlaySight’s Smart AI and automated production sports… View Article

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  • 30
  • May

SVG: Unplugging football with Borussia Dortmund and the story of BVB-TV

This article is featured on SVG Europe By Heather McLean, Editor Thursday, May 30, 2019 – 12:36 German football giants Borussia Dortmund have seen spectacular growth in BVB-TV, the club’s dedicated in-house over the top (OTT) TV channel. BVB-TV was relaunched in 2018 as part of a concerted effort to be more engaging and attract a wider… View Article

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  • 16
  • May

Sportitalia and Sportradar Announce Extension of OTT Partnership

Sportitalia, one of Italy’s leading television outlets, and Sportradar, global provider of sports data intelligence, have announced an extended partnership that will see the broadcaster benefit from an enhanced content offering across four new channels from July 2019. The two companies originally partnered in 2017, with Sportradar providing the streaming platform for Sportitalia’s 24/7 online… View Article

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  • 15
  • May

SportBusiness: Why data is at the heart of OTT engagement

This article is featured on SportBusiness May 15, 2019 The OTT revolution is changing the way fans consume sports content and their expectations of the sports media experience. Here, Felix Blank, director of digital platforms at Sportradar, reflects on the different ways data is both enhancing that experience and opening new commercial and revenue opportunities. How… View Article

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  • 03
  • May

Felix Geyr: Is data the missing link in the content value chain?

This article appears in Issue 105 of SportsPro Magazine, which is available to pick up at the SportAccord Conference between May 5th and 10th. By Felix Geyr – Managing Director, Sports Media at Sportradar Like with many industries before it, the age of online and social media has been something of a double-edged sword for… View Article

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  • 18
  • Apr

Sportradar and Sportsgrid announce exclusive partnership

Sportradar, the global leader in analyzing and leveraging the power of sports data, and SportsGrid, the leader in original programming for both daily fantasy and sports betting, today announced an exclusive partnership to launch the first free, 24-hour network dedicated to the sports betting audience. The partnership marries Sportradar’s ad tech, OTT technology and data… View Article

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  • 26
  • Mar

Engagement and monetisation: How data will drive next-generation OTT

The SportsPro OTT Asia Summit takes place in Singapore later this week and, as an Event Partner, Sportradar is proud to be among the panellists for the ‘Engagement and monetisation: How data will drive next-generation OTT’ session. Taking place at 4:10pm in the main room on Wednesday, March 27th, the panel will touch on a… View Article

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  • 20
  • Dec

Sportradar signs Winner League OTT deal

Winner League, Israeli’s Basketball Super League, is proud and excited to be the first league in Israel to open a streaming broadcast platform (OTT) in cooperation with Sportradar, the world’s leading provider of sports data, media and entertainment solutions, which will allow basketball fans to follow the games online. The new service will help fans… View Article

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  • 06
  • Dec

Sportradar launches EnduroTV for 2019 SuperEnduro and EnduroGP seasons

ABC Communication, the official promoter of the SuperEnduro and EnduroGP series has signed a three year deal with Sportradar, one of Europe’s leading OTT broadcasting providers to create EnduroTV, the official streaming service for the SuperEnduro and EnduroGP series from season 2019 and beyond. SuperEnduro is a speed event tackled on indoor courses made up… View Article

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  • 22
  • Oct

Sportradar launches next-level OTT solution at Sportel Monaco

Sportradar, the world’s leading provider of sports data, betting, media and entertainment solutions, has today announced the launch of their next-level Sportradar OTT at this year’s Sportel Monaco, featuring a newly developed engine and core that seamlessly connects Sportradar’s range of sports data with video capability. For over 15 years, Sportradar have provided a dedicated… View Article

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  • 07
  • Aug

Borussia Dortmund relaunch new BVB-TV with Sportradar

One of the most renowned football clubs in the world, Germany’s Borussia Dortmund has today relaunched its own OTT platform, BVB-TV. The club’s new partner and end-to-end solution provider, Sportradar will provide fans with a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for… View Article

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  • 12
  • Jul

IMMAF launches IMMAF.TV in partnership with Sportradar

The International Mixed Martial Arts Association (IMMAF) has partnered with Sportradar for the launch of its new OTT platform, immaf.tv, for the showcasing of elite, amateur MMA (mixed martial arts) at its best. immaf.tv formally launched with the live stream of the 2018 IMMAF Senior European Championships and 2018 Junior European Open Championships, which took place concurrently… View Article

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  • 24
  • May

Sportradar to feature at European Handball Talks

EHF Marketing – the subsidiary of the European Handball Federation – is to host HackDays on Thursday and Friday this week as part of the European Handball Talks, with Sportradar supplying its market-leading data. The HackDays will begin on Thursday evening and run until Friday afternoon, seeing participants use data from the EHF’s official data… View Article

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Our Clients

With the fan’s experience and the platform owner’s requirements at the centre of everything we do, our innovative end-to-end solution has a series of features which create a superior fan experience through deeper insights, as well as improved engagement, optimized marketing and monetization for platforms owners.