The Sportsman acquires audiovisual rights in Italy
The sportsman media group, which is now part of Sportradar since its acquisition earlier this year, has acquired the international audiovisual rights for the Lega Pallavolo Serie A Femminile across broadcast media distribution and betting exploitation purposes for the next four seasons.
The Lega Pallavolo Serie A Femminile is widely recognized as one of the best women’s volleyball leagues in the world and the current CEV Volleyball Champions League winners Pomi Casalmaggiore are one of the clubs competing within the league. Due to the high number of international stars playing for Italian clubs, the sportsman media group is confident to distribute the league in multiple Volleyball key markets.
The rights for the broadcast media distribution of the league will be exclusively distributed by the sportsman’s media rights team on a global basis (outside of Italy, San Marino and the Vatican City). The agency plans to offer an exciting package of approx. 50 matches per season live to broadcasters which will contain the ‘match of the week’ as well Playoffs matches and the Cup Finals. The media rights for betting purposes to all matches played during the season will be distributed globally.
President of the Lega Pallavolo Serie A Femminilie Mauro Fabris said: “I am particularly proud of this four-year agreement with the Sportsman, a prestigious partner for the Italian Female Volleyball League and its clubs. Our League keeps on growing, attracting more and more fans and investors. Its competitive and spectacular play have no equal and international stars come to Serie A1 because it’s one of the most beautiful and challenging competitions in the world. The Sportsman, a leader in the digital marketing of media rights, will ensure our product is picked up worldwide, offering an extraordinary promotional spotlight for our clubs and players. This partnership is truly exciting and reassuring: we are traveling in the right direction and we plan to grow even more: to be a beacon of excellence in Italy and beyond”.
Speaking about the deal, Senior Director Media Acquisitions & Projects at the Sportsman Media Group Lutz Tigges underlined: “This agreement is further proof of our best in class expertise in international volleyball. We are delighted to have acquired this comprehensive package of audiovisual rights for one of the most respected and enjoyed women volleyball leagues in the world. We are confident that we will secure a broad international distribution for this league, ensuring existing and new fans can enjoy this showcase of women’s volleyball.”