Sportradar teams with Formula 1 to launch new live in-race betting markets
LONDON, UK – As the 2020 Formula 1 season gets underway in Melbourne this weekend, Sportradar is expanding its F1 betting offering with the introduction of new, live in-race betting markets.
Exclusively offering official F1 data, Sportradar will deliver the fastest and most comprehensive range of pre-race and in-race markets available to operators. Live data taken directly from the track on a race day will be made available from each of the 22 rounds in this year’s F1 World Championship.
The live odds product will utilise untapped, historical F1 data to create new live odds models. Initially, live odds will be provided for 20 plus in-race markets with practice and qualifying sessions added as the season progresses.
Existing pre-race models include driver markets covering winner, podium and top 10 finishes, along with constructor markets, group winners, drivers to be classified, race head-to-heads and pole position head-to-heads.
Sportradar Managing Director Sports Partnerships, David Lampitt described the launch of live in-race betting as “a ground breaking move for F1 that will increase engagement and bring new fans to the sport”.
He added: “Formula 1 is one of the world’s most recognised sports brands with unique commercial opportunities that continue to expand. Introducing live in-race betting opportunities is a starting point to unlocking those opportunities and increasing interest and engagement amongst fans worldwide.”
Adam Crothers, Head of Digital Media Rights, F1 said: “We are very excited to be working with Sportradar who are world leaders in data distribution and share our passion to make F1 a significant player in this field. We believe this partnership will provide our fans with yet another platform to engage with the races in a manner that hasn’t been possible until now, as we head into another exciting year of racing. For a long time now our sport has been synonymous with data as it is such a key component of F1, and this agreement will allow us to bring that data to life through Sportradars exciting in-race betting offering which is set to expand throughout the season.”
Sportradar is the leading global provider of sports data intelligence. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world.
It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyse and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
More information can be found at www.sportradar.com.
ABOUT FORMULA 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2018 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across four Continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™.
Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company: All Rights reserved.
More information can be found at www.formula1.com.
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