Sportradar in the News – Friday 11th June
Sportradar’s simulated reality system has predicted a victory for the Czech Republic at Euro 2020, with England suffering more Semi-Final heartbreak.
Ahead of this summer’s European football championship, Florian Geheeb, Global Director of Advertising Sales at Sportradar, explains how bookmakers can utilise programmatic video advertising to efficiently target new bettors, reduce ad waste and drive revenue.
Sportradar supported the NHL in forming a new sports betting partnership with OlyBet in the Baltic Region. “We congratulate both parties on this official partnership and look forward to working with them both to optimise the potential of the digital engagement opportunities created.” – Hampus Lofkvist, Global Sponsorship Director.
Brandt Iden, Head of Government Affairs, US, on why the time is right for Ohio to embrace the benefits of sports betting.
Following two ad:s deals with the New York Jets and Baltimore Ravens, Sportradar’s Mike Smith spoke to Sportico about affiliate marketing deals and the opportunity that exists for pro sports teams moving forward.