FOX Sports taps Sportradar to boost networks’ data-driven storytelling
FOX Sports and Sportradar, the global leader in analysing and leveraging the power of sports data, are collaborating to push the boundaries of data-driven sports coverage.
Under terms of a recent agreement, Sportradar is developing new research tools, data products and machine learning technology that enable FOX Sports broadcasters to bolster their in-game and digital content with real-time and historic sports data via API. FOX Sports is also amongst the first broadcasters to access new functionality, robust historic data sets, and expanded sports league content within Sportradar’s cutting-edge research platform, Radar360.
In an era of always-on content, the FOX Sports-Sportradar agreement expands the expectations of today’s fans. The production team is able to reduce analytic workloads and create more opportunities for compelling narratives and increased fan engagement across platforms.
“Sportradar is in a position to provide information to our networks with cutting edge technology that is easily accessible by the staff in our production trucks and studios,” said Brad Zager, EVP, Production and Operations, FOX Sports. This will allow our production teams and announcers to stay at the forefront of storytelling using new data and analytics.”
“Sportradar is obsessed with the fan experience, and driven by the opportunity to be a good partner to today’s sports storytellers” said Steve Byrd, Head of Global Strategic Partnerships, Sportradar. “Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption.”
The agreement highlights Sportradar’s commitment to expanded products and services in data-led story creation for broadcast and digital media clients. With an emphasis on qualitative data – the why and how of the play by play – Sportradar tools are the market leader for media publishers like FOX Sports to slice and dice Sportradar’s extensive catalogue of rich and highly-curated statistics to uncover compelling storylines.
Along with empowering leading sports media clients with this platform, Sportradar has further invested in expanding their research support and content teams to deliver customised stat requests for clients and pregame notes complete with compelling information to enhance broadcast content and storylines.
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century Fox’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.
FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports. FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports App and FOX Sports GO.
Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that establish the FOX Sports Radio Network.