How we help our clients to
increase fan engagement
Clubs, Federations and Sponsors trust in our Digital Sports Solutions
On this page you find a selection of showcases, which will give you an impression of how any company that is somehow connected to professional sports can profit from our digital sports solutions. Not only publishers, broadcasters or bookmakers have unlimited possibilities when it comes to the usage of our sports data solutions, also sponsors, clubs and entire leagues and sports federations can reach a whole new level of fan engagement using Sportradar’s products and services.
Please click on the company logos below to read more.
AUDI CUP PROJECT
Even when fans are watching the event live in the stadium, they want more. And so do the sponsors!
That’s why we ‘digitalised’ the 2015 Audi Cup in the Allianz Arena. By developing, and using, a comprehensive Stadium Display & Wifi Solution (FC Bayern Munich ‘Stadium Vision’) – combined with a matching mobile application featuring numerous innovative features – we gave the fans an even more exciting stadium experience. And at the same time, provided operators with effective target-orientated platforms for versatile and informative advertising campaigns. We were also responsible for high-performance on-site Wi-Fi, which is key for optimal fan engagement; especially when the app and other digital services are under heavy use.
Interactive fan zone
including prize competitions,
votings, Social Selfie Contest
4 simultaneously broadcasted
multicast live video streams,
including instant replay
Mobility functions –
real-time route planner,
car park information,
traffic flow & stadium plan
Available both for iOS &
Android operating systems
Sponsors or event organisers can target their campaigns
inside and outside the stadium, based on location, time,
and target group – resulting in optimised awareness,
image and/or revenue
Beacons in the stadium determined the current location
of visitors and made it easy to distribute varying content
based on location, time and target group
A new digital home for Juve
In December 2014, we began our cooperation with Italian record champion Juventus Turin FC. Our aim was nothing less than the development of a remarkable and holistic digital strategy for one of the most renowned football clubs worldwide. Barely six months later, the project peaked with not only a full relaunch for the official www.juventus.com website in complete responsive design, but also the release of their first official mobile apps for iOS and Android operating systems.
Following the official relaunch of its digital platforms, the club has now entered the elite league of European football clubs also from a digital point of view. Juventus received an amazing review from the Champions League of Websites 2015/2016, finishing third overall.
Recently, we also developed the first official Juventus online shop, which is fully integrated within the Juventus online world and connected via several real-time interfaces towards the central CRM and warehouse management system. Coincidently, the new shop launched on the day Juventus entered the final of UEFA Champions League 2016/2017. This is the second time that’s happened during our cooperation (after the Berlin final against FC Barcelona in 2015).
In addition, we are now providing the Italian record champion with our Sports Data Widgets, delivering fast, accurate, and highly detailed statistical data to Juventus fans – easy to use and optimised for all different digital devices. Whether they’re seeking pre-match team comparisons, live ticker or deep data statistics – no wish is left unfulfilled.
But the story doesn’t end there: to encompass all future potentials, we are continuously enhancing the fan service and user experience across all digital platforms of ”La Vecchia Signora”.
Single Sign-On and customer relationship management integration
Implementation and management of digital membership area
Several real-time interfaces towards central CRM and warehouse-management-system
‘JAcademies’ – subdomain of Juventus summer camps taking place worldwide
‘JParking’ – an online application for hiring parking spaces at home games in the Juventus Stadium
‘Juventus Kids’ – a separate area offering suitable content to even the youngest fans
Integration of versatile statistical data through our Sports Data Widgets – detailed, fast and easy to use
A bundle of in-house products and services was used for this project
- Content Management System “Redstage”
- Sports Data Widgets
- Personalisation Platform
- Liveticker application
- Product information management for Juventus online store products
- Video Centre
- Ad Server & -Tracking
- Hosting & Streaming within high-performance infrastructure in own data centre
Mobile apps for soccer clubs
For Swisscom, the leading Swiss telecommunications company, we created hybrid Android and iOS mobile applications for two famous soccer clubs, Young Boys Bern & FC Lausanne-Sport. This represents an important part of the sponsorship of Swisscom with both clubs.
Our business partnership with Swisscom started in 2015/2016 by releasing a new official app for Young Boys Bern. Since then, the app has continuously been enhanced through new features providing fans unique content. Both apps are built as ’white label solutions’ sharing a common framework. This allows us to easily create apps for other clubs and still preserve an individual user experience.
Mobile Application Framework (Android and iOS)
Content Management System REDSTAGE
Personalisation Platform including Administration Tool
Ad-Server & Tracking Integration
The apps include impressive, versatile features:
- Match center including Live ticker, Line-Up and comprehensive Statistics
- Gamification such as Prediction Game, Competitions and Best Player Voting (including In-Stadium restriction)
- Members’ Section providing special Content and Ticket-Ordering Feature
- Push Notiﬁcations based on CRM-Data and Geofencing
- Social Integration, including Social Wall and ’Share Your Picture’
- In-Stadium Food and Beverage Ordering, including Payment functionality
Web pages and mobile apps
As part of our long-lasting partnership with the International Tennis Federation (ITF), we started development of subpages for three ITF websites in December 2015, namely itftennis.com, daviscup.com and fedcup.com.
To provide an outstanding look and feel with exceptional performance for all content, we used:
- Betradar Player for on-demand videos and live streams
- Tennis Scoreboard Widget for live statistics
- Tennis & Live Channel API for statistical data and live stream integration
Live Map, News, Galleries
Live Scores and Statistics
Live Streams of current matches
Extensive Video section
Integration of engagement features: Player / Country Voting, Sweepstakes
Social Media integration