The driver of ever deeper engagement in sport worldwide

The Sportradar group is a truly international organisation, employing over 1,900 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries.

Check out Sportradar’s corporate video to get an exclusive insight into our daily business.

Rights Holders

Sportradar Rights Holders provides federations, leagues and competitions with cutting-edge technologies and services to unlock the full power of data and content, ensuring these organisations can engage their fans while creating new revenue streams to invest back into their sports.

Whether rights holders need support through the whole value chain from collection right through to distribution, or are looking to leverage specific visualisation solutions, our experts can craft a bespoke package of products and services to meet the objectives of any organisation, large or small.

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Integrity Services

Sportradar Integrity Services are recognised as the world’s leading provider of anti-matchfixing detection, prevention, education and intelligence solutions. Partnering federations, leagues, clubs as well as state authorities across the world, the team’s experts have also been called upon by conferences, media, academic institutions, prosecutors and police forces to provide insight into the match manipulation phenomenon as it relates to a variety of countries and sports.

With successfully resolved cases and tangible impact, the Integrity Services are best placed to support or partner any stakeholder interested or invested in the future of sport’s integrity.

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The Sportradar Over-the-Top (OTT) solution enables rights holders to deliver and monetise highest-quality sports video content and live streams directly to their fanbase. With our service, we are providing a highly sophisticated video streaming website based on the corporate identity of the respective partners enabling our customers to stream online content.

The partners’ content is seamlessly streamed to their own Sportradar OTT platform. Based on a revenue share model without initial investment from our partners we then take care of all the rest: the technology, monetising the content, and driving traffic to this platform.

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Sports Media

The appetite for sports data and content remains insatiable, so Sportradar’s Sports Media division has developed into the premium partner for broadcasters, digital publishers, fantasy sports operators, social networks, tech companies and sponsors, offering them the most comprehensive and flexible sports data service in the market.

Whether these businesses want raw data that they can process themselves, or they want products, tools and solutions that distil the value out of the data, we have the offering that works for them and their fans and customers. 40 sports, 24/7/365: we have all the information and all the action ready to inform and inspire.

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Since the Betradar brand first appeared in the betting market in 2001, it has developed into the most trusted solution provider to licensed operators on every continent. Today, Betradar provides all the services necessary to run a bookmaker operation: fixtures, results, odds suggestions, trading tools, in-running services, front-end content solutions (including statistics and live scores), live streaming services, innovative gaming solutions and esports betting services.

As the sports betting space continues to compete and innovate, Betradar stands at the forefront, meeting the challenges and demands of the international bookmaking industry and helping to deliver profits for each client.

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The key to success – what we stand for


Reliable Partner

Premium partner for the betting and sports media industry with more than 600 bookmaker clients including 30+ state lotteries and over 300 media companies using our services

Innovative Products

Dedicated products and customised solutions to increase and maximise our client’s profit

Committed to Quality

All operations and technology developments handled in-house, guaranteeing highest quality and security standards. Full service portfolio and a highly-experienced 24/7/365 support team, certified by TÜV Thuringia.

Global Setup

International set-up with more than 30 branches and sales representatives. Globally positioned operations centres in Europe, Asia, South America and North America.

Sportradar AG



Sportradar AG
Feldlistrasse 2
CH-9000 St. Gallen



Phone number

+41 71 517 72 00



Do you require further information?
Then please let us know. We will be more than pleased to personally deal with your enquiries.

Extended partnership with EQT VI

EQT, the leading private equity group in Northern Europe, has further invested in our fast-growing company to support Sportradar on its continued growth path with further capital for value-enhancing acquisitions, investment in the development of new products and solutions, geographic expansion, and new customer segments. Company founder and CEO, Carsten Koerl, as well as Sportradar’s management, remain significant shareholders alongside EQT and will continue to drive Sportradar’s future development and growth.


Our highly-experienced team is pleased
to personally deal with your enquiry.